Targeted Export Marketing of U.S. Industrial, Scientific and Information Products to China and Asia
James Chan, Ph.D., Founder & President, Asia Marketing and Management (AMM)
Asia Marketing and Management advises U.S. companies on marketing American-made industrial and engineered products and professional services to China and Asia. The Philadelphia-based consultancy was founded by James Chan, Ph.D., a nationally-recognized specialist in international sales and marketing to China and Asia.
Born Wah Kong Chan in Guangzhou, China and educated in Hong Kong and the United States, James Chan (陈华江) founded his consulting practice in 1983 after he had succeeded in exporting scientific, technical, engineering, and medical books and journals to China and Asia from 1981 to 1983.
In 1981, Dr. James Chan was the China Area Manager and International Promotion Manager at Academic Press, Inc., a wholly-owned subsidiary of Harcourt Brace Jovanovich (HBJ), a Fortune 500 publishing company in New York City. There he led his firm enter the newly-opened China market and tripled the sales of scientific publications to China, South Korea, Singapore, Taiwan, Hong Kong, and Southeast Asia.
James Chan, Ph.D., has advised more than 100 U.S. technology and manufacturing firms, scientific and technical publishers, educational institutions, professional associations, and service organizations in global exporting with a focus on Asia.
Trained as a professional geographer, James Chan began his career as a professor of geography at Boston University and the State University of New York (Cortland) before he became an international sales manager of HBJ in 1981.
In 1996, the American Management Association (AMA) commissioned Dr. Chan to create and lead its first three-day course titled "Business Skills for the China Market" for executives, managers, and technical professionals of various Fortune 1000 companies. He was the main seminar leader of the course at AMA in 1997 and 1998. It coincided with the period when many Western multinational corporations were entering the China market.